KYS is a geolocation data and shopper demographic database that you can use to target specific customers at specific stores. Use this data to advertise to shoppers based on demographic indicators and geo, or to bring customers back in-store to buy more of your product.
KYS will help you discover the specifics about who is buying your product, who wants your product, and how your product sells best. KYS can provide you with shopper demo information from specific locations, as well as location based targeting by pulling mobile ad IDs (unique identifiers that every phone has) from specified physical locations. KYS can provide you with the specific data from that store’s visitors and help you understand your shoppers so you can retarget them and help bring them back to your store (or product) again and again.
After identifying what demographic your product resonates with, KYS data will help identify which stores that specific demographic shops at. This will help you understand where your customers are shopping and also where your product has even more opportunity to sell. You can also use this data to start targeting new custom audiences with ads or to retarget customers to return to your store.
Retail Aware has proved an excellent strategic partner for us as we seek to better understand consumer engagement and dwell time within large retail environments nationwide. The service and support Tami (Catron, VP of Business Development) and her team provides is critical in delivering quality analytics that drive real insight into real-time consumer behavior. I would highly recommend Retail Aware; they have really gone the extra mile for us!