One of the world’s largest diamond purveyors sought out to leverage its retail presence to gain deeper insights into core shopper’s behavior by measuring the impact of in-store campaigns, store activities, layouts, and sales presentations. It’s a high stakes game given that a single display can cost $10’s of thousands of dollars; with stores designed to limit foot traffic to add to exclusivity, every shopper touchpoint is critical.
The only quantitative data available through the company’s owned stores were manual door counts and sales figures. This made it difficult to make decisions around the changing landscape of luxury jewelry purchasing.
Retail Aware mapped display case engagement, activity in sales presentation areas, and automated door counts using a combination of our award-winning, proprietary motion and contact sense devices.
The solution also included participation in KnowYourShopper beta. This provides demographic profiles based on shoppers who walked in store, or, at any specific geolocation, to use for digital retargeting.
An initial rollout was completed in New York and Miami, with Retail Aware facilitating turn-key installation in each company owned store location. Custom visualizations were created to aid the company’s store team in pulling strong, actionable insights from the dataset.
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