Retail Aware Raises More Than $1 Million

Friday, September 18, 2020

OMAHA, Neb. (September 15, 2020) — Despite the COVID-19 pandemic and the resulting economic fallout, Retail Aware has continued to power through by making strides in fundraising efforts. Retail Aware raised a $1.1 million oversubscribed seed round, led by Chicago-based New Stack Ventures, with additional participation from Network Ventures, Lofty Ventures and existing investors such as Invest Nebraska.

“We are proud to receive support from a wide range of investors,” Retail Aware Founder & CEO Keith Fix said. “With their contributions, it ensures our ability to deliver industry leading data insights to our brands and retailer partners.”

Now, more than ever, companies are closely watching as consumers adjust their purchasing habits during the pandemic, and the use of in-store real-time consumer shopping data has proven to be invaluable to navigate.

Retail Aware manufactures sensors which help measure in-store product interaction, dwell time and impressions of shoppers in order for our clients to better understand when and how often merchandise is purchased.

“We pride ourselves in providing valuable information that not only benefits our clients, but customers at retailers, too,” Fix said. “With our data, clients gain the ability to provide their products at the time that makes the most sense for them and customers.” Real-time in-store consumer purchase data helps our clients drive critical ROI on their in-store programs.

Please let us know if you are interested in interviewing Retail Aware Founder & CEO Keith Fix to develop a story.

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ABOUT RETAIL AWARE: Retail Aware was founded with the mission to connect the world’s shelves by bringing data and visibility into physical execution — featured in Forbes, The Wall Street Journal, TODAY, Consumer Reports and more. For more information about our work, visit our website at

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